4.10 Education and Awareness Raising

The cultural shift that is required to change attitudes and behaviour is not only targeted at local householders. As key waste producers, local business and industry must also be involved in future education and awareness programmes. There is already a great deal of useful information available to businesses on waste and environmental issues, and, where required, complimentary information will be further developed and disseminated widely. The promotion of information will be targeted wherever possible through existing business networks.