The strategy

This section provides an overview of the strategic approach DPMAG is developing to mitigate rural diffuse pollution and to achieve our objectives. 

The need for a strategic approach

Diffuse pollution was highlighted as a major impact on the Scottish water environment in characterisation reports in 2005, and significant water management issues reports in 2007. Since then work has continued to develop measures to address diffuse pollution through a number of routes such as regulation, economic support and catchment management initiatives. The river basin management plans published in 2009 set clear and ambitious targets for environmental improvement through the reduction of diffuse pollution in Scotland.

A wide range of factors influence or are affected by diffuse pollution, including:

  • economic forces and incentives;
  • cross-compliance requirements;
  • regulations;
  • a wide range of stakeholder interests (eg fishing, drinking water, conservation, forestry and agricultural).

These factors, coupled with the nature and extent of diffuse pollution sources, make it clear that a national, strategic and co-ordinated approach is required.

This plan must enable us to integrate the factors that influence diffuse pollution and co-ordinate resources in Scotland so they are used effectively. Clear and consistent messages must be delivered to land managers by all organisations.

The strategy outlines how we will approach the management of diffuse pollution. The action plan and communications plan detail who will do what, where and when. DPMAG will continuously developed the strategic approach described in this plan.

Summary of the strategy to manage rural diffuse pollution

The strategy will involve national co-ordination and management of diffuse pollution through DPMAG. The roles of the key stakeholders in this work are outlined in Appendix 3. This will mean we:

  • continue to improve our understanding of the causes of diffuse pollution across Scotland and monitor change;
  • co-ordinate our resources (science, economic support, provision of advice, and regulatory support);
  • develop and deliver a communications strategy and national and local communications plans.

The actions set out in this plan will be delivered through activities at a national and a local level. The strategy relies on the effective coordination of awareness raising, economic measures and regulation. Figure 1 summarises how we expect these elements to result in land managers making changes to the existing management practices to address diffuse pollution.

Figure 1: Implementation of the strategy

To ensure we identify and target resources effectively we have identified three types of water body:

  • water bodies currently at good or high status where no deterioration in status is allowed;
  • water bodies currently less than good status but where the scale of improvement in the status is relatively small and can be reached with compliance with the Diffuse Pollution General Binding Rules[1] (DP GBRs);
  • water bodies currently less than good and where the status is not expected to reach good status without significant change in land management practices.

We have also used information on the effect of diffuse pollution on the condition of protected areas. This has identified areas of Scotland where we have evidence that diffuse pollution is affecting, or has the potential to affect, water used for drinking water supplies, bathing waters or habitats and species important on a European scale.   

A two tiered approach has been developed to target protection and improvements to water bodies in these categories. The tiers are:

  • a national campaign of awareness raising, guidance, training and inspections in relation to the impacts of diffuse pollution;
  • a targeted catchment approach (priority catchment approach) with a sequential process of evidence gathering, awareness raising, and farm visits to identify hotspots, target measures and provide one to one advice.

It is expected that actions as a consequence of the national awareness raising campaign will prevent water bodies from deteriorating in status and will result in improvements in status where water bodies are close to a status boundary.

The focused catchment approach will be required to ensure sufficient changes are made to land management practices in order to make the improvements. Further information on these elements of the plan can be found in Section 5 and Section 6 of this document. The use of national and focused work to achieve improvements is summarised in Figure 2.

Figure 2: Summary of the two tier approach

Through the national campaign, DPMAG will ensure the coordination of activities to reduce diffuse pollution on protected areas across Scotland.

Action area 1: DPMAG will co-ordinate activities to reduce diffuse pollution in protected areas

Developing and reviewing measures nationally

Nationally DPMAG will work together as a group, through sub-groups or as member organisations to ensure the co-ordination of resources focusing on specific areas such as funding, research, resources for training and advice, effective communication and regulation enforcement and developing a national communications plan and process for working in priority catchments. 

The process relies on:

  • a sound evidence base to link cause and effect;
  • clear information;
  • an effective communication strategy that ensures land managers are aware of the problems and their roles, and the benefits;
  • appropriate regulatory measures;
  • appropriate guidance and advice;
  • economic support processes aligned to priorities and most effective methods of reducing diffuse pollution;
  • sector buy-in and assistance with communication and co-ordination of the strategy.

Action area 2:  DPMAG will review and aim to influence the range of national measures available including advice, incentive and regulation to ensure the management of diffuse pollution is effective.

Economic measures to support changes in land management

The Scotland Rural Development Programme (SRDP) contains several measures to benefit water quality. For the purposes of this document, Land Manager’s Options (LMO) will be considered as part of the national campaign and Rural Priorities (RP) as part of the targeted priority catchment approach.

LMO provides support for the provision of economic, social and environmental improvements across Scotland. Land managers can apply for funding on a range of options under LMO with a maximum allowance for the business. They are non-competitive and open to all land managers with land in Scotland. Options available include several which, if appropriately sited, will contribute to water quality improvement. These include retention of winter stubbles, management of grass margins, beetle-banks in arable fields and management of conservation headlands.

Cross Compliance is made up of a series of statutory management requirements (existing legislative standards relating to public health, animal and plant health, environmental protection and animal welfare) and Good Agricultural and Environmental Conditions standards (GAEC). GAEC measures are mandatory and must be followed in order to comply with Cross Compliance. Several GAEC measures relate to soil quality and as such are relevant to diffuse pollution control.

The national awareness raising campaign will also promote and provide guidance on the SRDP measures relevant to water quality and GAEC.

SEPA has received funding from the Scottish Government to restore and enhance the condition of Scotland's water environment. The restoration fund aims to deliver improvements to rivers, lochs, estuaries and coastal and wetland environments. In some circumstances this scheme can also be used to fund measures to prevent diffuse pollution.

A review and assessment of several of the available measures, particularly the SRDP and GAEC, will be carried out to assess how they can best be utilised in the proposed strategy.

Action area 3: DPMAG will review effectiveness of economic measures influencing diffuse pollution mitigation eg SRDP, cross compliance, restoration fund.

Regulation of diffuse pollution

The DP GBRs are central to the strategic approach we are taking to reduce diffuse pollution in Scotland. They set a statutory level of good practice which is expected to be in place nationally. A national compliance assessment of the DP GBRs is undertaken through the SEARS partnership. The effectiveness of DP GBRs will be assessed and reviewed through this plan.

Advice on diffuse pollution

Advisory support to land managers can greatly improve the effectiveness of measures tackling diffuse pollution, by increasing the likelihood of behavioural change and targeting measures to the most appropriate locations. Advice is provided to land managers from several different sources and it is important to ensure that advisors are appropriately trained and have access to materials for their clients that deliver a consistent message on diffuse pollution. The national awareness raising campaign will need to address these issues.

There may be a need for more targeted advice to be supplied in priority catchments, where diffuse pollution pressures are not reduced by compliance with the DP GBRs. There is a need to review how such advice can be provided.

Action area 4: Review the advice given to land managers on diffuse pollution and identify improvements eg in training, materials, funding, targeting, availability etc.

Research required for further development of the strategy

Continued investment in research, both in Scotland and internationally, will be required to develop an accurate and up-to-date evidence base on diffuse pollution. This should cover the impacts of diffuse pollution and the effectiveness of measures to tackle it.

Action area 5.1: DPMAG will work to influence future research in Scotland and, where possible, in the UK to directly benefit the management of diffuse pollution.

Action area 5.2: Link outcomes of research to the strategy and process of managing diffuse pollution.